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  Mr. Roscoe Sistrunk, President, Choe Enterprises Inc.
 
 

 

Founded in May, 1994, Choe Enterprises, Inc. is a small, disadvantaged, minority, and disabled-veteran owned company currently headquartered in San Antonio, Texas. Mr. Roscoe Sistrunk, President, oversees day-to-day operations, as well as financial, marketing, and contractual matters. Mrs. Hyon (Suki) Sistrunk, Vice-President, is responsible for quality assurance and personnel management.  

While serving as a SMSgt in the U.S. Air Force, Mr. Sistrunk also worked diligently in establishing Choe Enterprises as a viable business. Using personal savings, he started the company as a sole proprietor, providing custodial services as well as window cleaning and floor maintenance. His initial customers included churches, retail shops, and small commercial offices. As Choe gained a reputation for superior quality and outstanding customer service, the business grew. In 1996, his marketing strategy focused on increasing market share within the commercial arena. It was then that he bought a franchise from Jani-King. As a result revenues increased ten-fold in less than 2 years.  

In August 2000, Choe Enterprises, Inc. became 8(a) certified by the U.S. Small Business Administration (SBA). The company is also certified as a HUB Zone entity by the SBA and is HUB certified by the State of Texas. These certifications have aided in the expansion of Choe's client base to include local, state, and federal government agencies. Furthermore, Mr. Sistrunk possesses a Top Secret SBI clearance.

Mr. Sistrunk realized that a strong management skill-set was essential to his continued success. He holds a bachelor's degree in Business Administration and later enrolled in business-related courses at the University of Texas at San Antonio, completing a six-month entrepreneur’s class. It was this education which propelled him to establishing and executing a sound management operating system and has led to the company’s recent successes. In conjunction with this management approach is an assertive marketing plan which embraces a customer-focused Quality Control Program.